Professional CV

  • I am working as a freelance editor, proofreader, writer and translator. Recent clients include:

    • Ting Thai UK (social media and editorial strategy)

    • Gingerline UK (social media strategy and content creation)

    • NIDA (website copywriting rebuild)

    • InsideOut Marketing (trades & services SEO copywriting/proofing)

    • SBS Food (articles/blog copy)

    • Visual Data Media Services (subtitling, captioning, proofing)

    • Mardi Gras Film Festival (copywriting/consultancy)

  • Assist in film viewing and curation to ascertain suitability for festivals, in collaboration with the Festival Director and programming team.

  • View films submitted for Festival selection, with a focus on Korean, German and Iranian cinema, and provide feedback for selection process.

  • Viewing film submissions to ascertain festival suitability, in collaboration with the program director and team.

  • Creating and executing editorial programming strategy, including the curation of movie and TV collections for a high-quality content discovery experience. I also developed on-platform cross-promotional strategies, and data-informed campaigns. Other tasks included providing support on deal renewals and special projects.

  • Responsible for all digital strategy, encompassing digital content and social media platforms. In this senior role, I held sole authority in curating our online presence, produced viral content including video serials and artist interviews, commissioned and managed talent, and maintained stakeholder relationships.

    Achievements

    • Consistently exceeded target KPIs, and built a vocal Australian online community

    • Surpassed 100k YouTube subscribers

    • Created PopAsia's most-viewed video of 2019 (965K as of June 2022)

    • Held at-capacity events hosting artists and fans in studio

    • Produced several pieces of viral content, both video and written

  • Developed, produced and edited digital content for website, EDMs, blogs and social media. Extensively copywrote and proofed advertising materials for digital, print and outdoor display. Also strategised on new creative video, audio and print content.

    Achievements

    • Project management of inaugural philanthropy magazine

    • Installing a streamlined editorial process for organisation

    • Multi-tasked on multiple festivals, delivering content on strict deadlines

  • Project managed the Sydney Festival 2016 program guide. This involved seeing the product through from initial content creation and commissioning to print and distribution. Also project managed the creation of Sydney Festival's digital archives.

    Achievements

    • Project management of specialty photography book, 40 Portraits, by noted Belgian photographer Eva Vermandel

    • Creation of SF's first-ever digital archive, a collation of previously undigitised imagery and documents

    • Creation of the 40 Moments digital project, collating anecdotes and stories from SF performers for the first time ever

  • Worked agency-side in a contract position, managing social media communities for prominent brands such as Roadshow Films, Sydney Opera House, Batiste and Nivea. This included live social media coverage on events for brands such as KIA and Netflix AU.

  • Managed all aspects of Sydney Film Festival's digital presence, including creating their social media presence and building multiple iterations of their website yearly from the ground up. Also created digital strategies, assisted on live events and film programming.

    Achievements

    • Created SFF's social media presence and voice

    • Sourced and uploaded content for the 60th anniversary archive

    • Moderated live Q&As with filmmakers at festival screenings

  • Contributor, Street Press Australia (Jul 2008 - Jun 2016)

    Online Manager, Mardi Gras Film Festival (Oct 2013 - Feb 2014)

    Website Content Coordinator, CanTeen Australia

    (Sep 2011 - Feb 2012)

    Marketing & Website Coordinator, Sydney Writers' Festival

    (Aug - Nov 2011)

    Social Media Manager, Concrete Playground

    (Jan 2010 - Nov 2011)

    Community Manager, True Local (Aug - Dec 2010)

    Online sitebuilder; Breaking News Video Content Producer; Editorial/Researcher, News.com.au (Mar 2009 - Dec 2010)